You say you’re going to buy a small car next time but will you?

People’s actions are often at odds with their attitudes.

You’ve no doubt come across many surveys over the past 2 or 3 years finding 30% even 40% of motorists intending to buy a small car next time.

The fact is in recent years the market share for small cars has fallen. Only this year are they picking up.

Last week we exhibited 5 cars at a county show.

One was a small city car – the Chevrolet Matiz. The second a super-mini – the new Chevrolet Aveo. There was also another small car – the Lacetti. The other two were large cars. The all-new Chevrolet Epica is a large upper- middle class size saloon car; the same size as a 5-Series or E-Class. The fifth car was a SUV – the Chevrolet Captiva.

When people approached the cars and expressed an interest, their details were taken and arrangements made for brochures or test drives.

You’d think, based on survey results the 3 small cars would each take over 30% of the interest, leaving the big cars with less than 10% each.

The tiny Matiz attracted 34% of the interest. The surprise was the Matiz was more than beaten to the post by the biggest car. 42% of visitors expressed interest in the Chevrolet Captiva.

The next surprise was the interest shown in the new models. The big Chevrolet Epica received 10% of the interest. The smaller and highly economical Aveo with low CO2 emissions got 7%. The same as the Lacetti.

Following contact proved this interest to be genuine.

This goes to prove attitudes do not manifest into action

Regards
Ralph