We were in the showroom looking up the words users typed in a Google Query Box to find our website. They type in all sorts of words. Some even write sentences as if speaking to Google.
Then along comes a colleague who says he would type in ‘cheap Chevrolet car’, to find a Chevy.
Thinking about this I don’t think he’d get a worthwhile list of results. Surely a seller and buyer both want to focus on qualities and features before price.
I can see a user might search, cheap Chevrolet car loans, cheap Chevrolet car finance, cheap Chevrolet car hire or cheap Chevrolet car parts, but not just 'cheap Chevrolet car.' One reason being because you'd get all of the former search terms in your list of search results. Not good if you want to buy a car.
If it were a price based search, surely you’d search, Chevrolet - ‘best deals,’ ‘special offers’ or ‘bargains.’ Maybe, ‘finance’ or ‘0%.’ Not 'cheap Chevrolet car.'
Your first search must be for information on the models of interest to you. So if it were a Chevrolet UK car you’d search ‘Chevrolet – Matiz, Aveo, Lacetti, Epica or Captiva.’
Then you might want to find a supplier by searching, Chevrolet - ‘car supermarkets,’ ‘car trade centres,’ ‘used car dealers’ or ‘new car Chevrolet dealer.’
Maybe then you’d search for models in terms of trim, engine options and figures for performance, CO2 emissions and fuel economy.
I don’t know. As I say users type all sorts of stuff into a Google Query Box. I don’t think it would be ‘cheap Chevrolet car’ if you fancied a Chevy. What would you type in a Google search?
Regards
Ralph
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