Wednesday, October 12, 2011

Citroen C1 v Peugeot 107 v Toyota Aygo

If you've ever considered a C1, 107 or Aygo and know they're basically the same car you'll have wondered what's the difference?

The answer is not a lot. They share the same platform and body. The only difference is the badge on the bonnet and style detail like grill shape, headlight clusters, rear tailgate, rear light clusters, bumpers and interior trim. You can see over on carbuyersinfo there's no difference in the data for dimensions, fuel consumption, emissions or performance. You can make detailed comparisons from Citroen C1 review, Peugeot 107 review, and Toyota Aygo review.

The most important factor is how they differ from other small city cars. When announced the C1, 107 and Aygo were a major leap forward in their sector and they sold like hot-cakes. Obviously other manufacturers don't just sit there and watch so other cars in this sector have since significantly improved.

When you look at the town car sector you soon become aware the Fiat 500, Panda and Ford Ka are on the same platform. The i10 and Picanto are the same message in different envelopes. The Twingo is on the old Clio platform. This enables manufacturers to share R&D and keep costs down.

But why sell them with different badges. The big advantage is these cars don't become too ubiquitous. Think how many times you've heard someone say about a Fiesta, Corsa, Focus, Astra, 'everyone's got one.' People like to be different. Because the C1, 107 and Aygo appear different from each other they continue to sell in volume.

It's the sharing of platforms that keeps costs down while the buyer gets an up to the mark car that's a little different while the manufacturers get the volume of production they need. So everybody's happy as is evident by the number of these cars on the road.

Regards
Ralph



No comments: