Wednesday, July 14, 2010

My Take On Online Car Insurance Quotes

I feel qualified to talk about online car insurance quotes. I was partly involved in one of the first online car dealer sites back in the 90s, before manufacturers had got their act together. I published probably the first online e-mail newsletter in the Auto industry. And I was one of the first 100,000 bloggers to sign up to WordPress.

Online is fun, convenient, and private. You can window shop 'til your heart's delight. It's all there on your laptop - or should I say hand held device. And nobody knows what your doing.

It's the idea you'll find bargains that worries me. You think online costs are low and they'll be passed on to you as customer savings. This, in my opinion is not true.

When you search for some 'car insurance' phrases you can get over 60 million results. They're supposedly free listing based on relevancy. There's a lot more to it. For example if your near a TV in the UK within the next 20 minutes you'll see a car insurance 'quote' promotion directing you online. What does that cost?

As you know my site is carbuyersinfo and we're one of millions of car comparison sites. Look up car comparison sites and see where we are. So I know what it takes.

Your only consolation is the Internet is a real market place with many sellers and buyers. The idea being nobody can control a market.

Well, if you produce different variations of the same product, distribute it various ways, and promote it differently, you can get different prices. Which is why you find such and enormous difference in car insurance quotes. So, you've got to shop around.

Over on carbuyersinfo I've produced and published a series of articles on the subject. Yeah, you've got to shop around. Give all the articles a read because there are many aspects to car insurance, especially online car insurance quotes.

Regards
Ralph

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