Thursday, October 28, 2010

Find Your Sunglasses. The Future's Looking Bright.

The automotive industry is huge. At one time I heard it took 25% of your pay - depreciation, interest, insurance, vehicle excise duty, fuel, tyres, brakes, replacement parts, servicing.

When the going gets tough the motor trade is the first to know. Often it's a false alarm. But in October 2007 car sales - noticeable used cars sales, the real indicator - began to drop and kept dropping. The banks didn't collapse until mid September 2008.

Since then I've found the only interest in cars is in small cars. However, recently I noticed a sharp drop in interest in small cars and an increase in visitors looking at MPV cars.

Having said that by interest I mean visitors to carbuyersinfo car comparisons. Here's the interesting fact - interest is just interest, we can all dream of brighter days ahead. However I can measure commercial intent by the click through rates on advertising. In the past couple of years most visitors opened ads for small cars. Guess what they're going on to look at now?

Crossovers, SUVs and 4x4s. The sales of SUVs and their  used car values have been down since early 2007. I'd written them off. I thought the more elegant estate car would make a big comeback. I think it has to some extent. But I thought I'd seen the last of these truck like SUV beasts.

Visitors to carbuyersinfo aren't simply kicking tyres when it comes to Crossovers, SUVs and 4x4s they're actually looking at ads which means commercial intent. Maybe not today but it's a good indication of what's on their mind. They're obviously looking forward to the future with confidence. They think it looks bright.

Car sales are a good indicator of what might happen in a years time. By the way, car prices are going up like crazy, so keep an eye on inflation.

Regards
Ralph
carbuyersinfo
Car Comparisons

PS. I could be wrong, people might see a Mad Max future and are looking for the best SUV, 4x4, to arm and armour.

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